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MessagePosté le: Jeu 6 Juil - 19:48 (2017)    Sujet du message: Handbuch MarketingControlling Grundlagen Ndash Methoden N Répondre en citant




Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und auch des operativen Marketing-Controllings. Studierende erhalten wertvolle Anregungen. Darüber hinaus behandelt es wichtige Fragen der Implementierung des Controllings. Renommierte Autoren zeigen sowohl die bewährten Instrumente des Marketing-Controllings als auch die zahlreichen neuen Möglichkeiten im Bereich des Online-Marketings und des E-Commerce. Sie helfen, die Effektivität und Effizienz durchgeführter Maßnahmen zu bewerten und Optimierungspotential abzuleiten. Zudem ermöglichen neue Verfahren im Zusammenhang mit der Datengewinnung, -analyse und -aufbereitung eine noch adäquatere und umfangreichere Informationsgrundlage. 

Die 4. Auflage wurde vollständig überarbeitet und zeichnet sich durch hohe Fachkompetenz und große Aktualität aus.



Details:
rank:
price:
bound: 517 pages
publisher: Springer Gabler; 4 edition (April 18, 2017)
lang: German
asin: B071D56HLG
isbn:
weight:
filesize: 6908 KB



Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung (German Edition) Christopher Zerres
Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung (German Edition) book text format Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung (German Edition) book 4Shared





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